Ahead of my School of Education employability session tomorrow, I discovered some wonderful data. Fascinating research conducted by the Pew Research Centre highlights how LinkedIn use is focused most heavily around those users with a higher income bracket and the 50-64 year old age as higher users than the 18-29 age group. This is surprisingly high for social media use, but when you consider the purpose of the facility, and its employability gains, the suggestion is that those with the most experience and the most attractive pay packets are the main users of the site.
This re-affirms the need to have a good social media presence as when recruiters are looking, the first thing a potential employer might do, is google you! A solid LinkedIn profile can’t harm on that front and if anything will allow you schmoose alongside the best of them in the 50-64 $75,000+ salary bracket, not a bad place to be visible.