Alien Rebooted: A Marketing Monster Awakens from Hypersleep

Really flattered to have been invited to deliver a Birmingham City University Academic Showcase lecture. My wonderful students nominated me for one of our BCU and SU Extra Mile Awards, and as a result, the Academic Showcase Lecture programme offers the opportunity to share specialist lectures with a wider academic audience of diverse students and staff from a range of disciplines from around the university.

Here I presented some of the ideas that I am currently working through for a book around the Alien film franchise and the patterns of redevelopment and reboot that are emergent around the film franchise and its progeny.

An exciting recent development includes Creative Assembly’s release of Alien:Isolation, as a first person survival game, that revisits the Nostromo with Amanda Ripley at the helm.


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