Exceeding the attractions of Lost’s otherworldliness, Heroes’ rich complexity and The Pacific’s self-professed blockbuster television status, Sky 1’s Touch is going for international global event status. Not only does it feature a quality cast with Keifer Sutherland (The Lost Boys, Flatliners, 24), Danny Glover (Lethal Weapon, Saw, 2012) and Gugu Mbatha-Raw (Spooks, Undercovers), but the show also benefits from the production team magic of writer Tim Kring (Heroes).
Featuring on the Radio 1 Chris Moyles Show this morning, Keifer Sutherland’s promotion of his latest project, Touch, featured heavily around its scheduled worldwide release. A first in television programming (if you ignore Lost’s simulcast finale), the series aims to attract multiple audiences across the globe simultaneously. A mass saturation international release will not only contribute to the international hype surrounding the show and aid in generating instant international audience interaction, but will also increase take up of Sky’s technology as audiences are forced to buy into Sky packages if they are to participate in the international phenomenon and debate surrounding the show.
With 13 episodes planned for the first series, and a further 22 scheduled for every subsequent season, Fox and Sky have invested heavily in the success of Touch, and by airing it simultaneously across the globe, Murdoch’s global reach has a direct impact upon audience consumption practices through the funnelling of audiences into mass participation projects.